Check out this new product that is perfect for all hair types!

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Luxury haircare brand, shu uemura art of hair, is changing the hair game with their latest release. The newest launch takes the benefits of rice water to hair care with the izumi tonic strengthening energizing water that is suitable for all hair types.

Highly regarded as a brand that creates quality products yielding incredible results, this new launch from shu uemura is no different. Not only is it designed to add body and thickness to your hair but after 28 days hair will also begin to look and feel healthier. This is a dream product! 

Though rice water is considered a fairly new beauty trend that has recently popped up in Canada, it is one that we hope is here to stay thanks to all of its incredible properties. The shu uemura izumi tonic is inspired by yu-su-ru, which refers to the ancestral Japanese beauty tradition of strengthening hair by bathing it in rice water. As a result, this leave-in conditioning serum elevates the rice water trend as it’s also infused with ceramide to help develop and create a lightweight professional-grade treatment that makes hair 10 times stronger. It is also known to help add body and thickness and comes complete in an all-in-one, easy-to-apply spray.

The brand’s izumi tonic, 150 ml retails for $64 CAD and can be purchased at, Sephora, and select salons and spas across Canada. We’re super impressed with all of the product benefits such as how it leaves hair feeling smooth, silky, and shiny. Plus, clinical results have determined that hair was shown to be 10x stronger after one use.

So how do you use it? This is a leave-in treatment that helps nourish hair so let your locks soak it all up and get ready for stronger, smoother hair! This is a must-try product for anyone looking to repair and restore damaged hair and prevent future breakage. The star ingredients include Rice Water, which is high in amino acids and nutrients and can restore hair elasticity, and Ceramides, which are ultra-hydrating and lock in moisture for healthier-looking locks. We also love that the packaging is recyclable! 

Interested in trying it out yourself? The izumi tonic is officially available at, Sephora, and select salons and spas across Canada. This will be the perfect addition to your hair care regimen.

Published by HOLR Magazine.