Say farewell to anything that has to do with the balmy days of summer outdoors and say hello to becoming a hermit once again. With the end of summer fast approaching and the prospect of becoming a hermit during the cool fall and winter months, it may be hard to find much to be excited about.  Thankfully, there’s always makeup launches to look forward to. That’s something that’ll keep us happy and occupied during the long, cold months ahead.

It’s hard not to “ou” and “ahh” when it comes to makeup. If it’s glittery, shiny and has pretty packaging it’s a must have. If it can accentuate in the right ways, conceal and has skincare benefits, even better!  There can never be too much makeup, as there can never be too many shoes. Read on to learn about the best in recent makeup launches! 

Cover photo via Fenty Beauty



Fenty Beauty Pro Filt’r Hydrating Longwear Foundation, $45.00 CAD 

Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation has been a hit in the beauty world because of its coverage and long-wearing formula that keep those with oily skin shine-free and those who desire a matte finish happy. Being a great business woman, Rihanna knows how to cater to all women . Recently launched, Fenty Beauty’s Pro Filt’r Hydrating Longwear Foundation was made for those with normal to dry skin looking for a more natural, smooth finish. The foundation contains grape seed oil and sodium hyaluronate as an added moisturizing benefit. Like the matte version, it’s humidity-resistant, sweat-proof and comes in an all-inclusive range of 50 shades. 



Fenty Beauty Pro Filt’r Hydrating Primer, $42.00 CAD

With the launch of the Pro Filt’r Hydrating Foundation, RiRi had to come out with a hydrating primer to complement the line of foundation. It’s a lightweight, hydrating primer that provides a silky, smooth canvas for makeup application. Comfortable on the skin, this primer nourishes and smooths away any dry patches. Your foundation will last for hours!


Fenty Beauty Brow MVP- Ultra Fine Brow Pencil & Styler, $26.00 CAD

Apart from the hydrating line of foundation and primer, Fenty Beauty also dropped a brow product. Fenty Beauty Brow MVP- Ultra Fine Brow Pencil & Styler comes with a retractable pencil on one end and a unique paddle brush on the opposite end. Designed for natural-looking brows, the super thin tip gives you the precision to outline and create natural hair strokes. Meanwhile, the built-in paddle brush effortlessly blends the product when needed. Available in 14 shades, this brow pencil is longwearing, smudge-resistant and waterproof.  


Pat Mcgrath Labs Skin Fetish: Sublime Perfection Foundation, $90.00 CAD

Weightless and self-setting, this oil-free foundation provides a sheer veil that can be built upon for medium coverage. Divided into five shade levels, there are 36 colours to choose from. Illuminating soft-focus pigments give way to a silky finish. Diamond Core Powder Technology improves the skin’s texture by blurring and smoothing the appearance of fine lines, pores and imperfections. Thanks to the addition of Vita-Serum Complex, this foundation fights the formation of wrinkles by preserving the hydrolipidic film barrier and boosts hydration through the production of hyaluronic acid and ceramides.


Cover FX Illuminating Setting Powder, $46.00 CAD

Take your setting game to the next level with Cover FX’s Illuminating Setting Powder. This loose powder is talc-free and provides a luminous finish. It doesn’t settle into fine lines, giving way to a soft-focus effect. As with other Cover FX products, the Illuminating Setting Powder comes with skin-loving ingredients. Micronized green tea leaves soothe and protect against free radicals; phytosphingosine supports the skin’s natural barrier; vitamins C, E and F provide antioxidant defense against environmental stressors. 


Benefit Cosmetics Boi-ing Cakeless Concealer, $30.00 CAD

Gotta love Benefit’s packaging. It’s always fun and cute, especially for its Boi-ing Cakeless Concealer. This liquid concealer is full-coverage. Containing algae-derived ingredients and specially coated pigments, it doesn’t cake, crease or settle into fine lines. Multi-purpose, this concealer helps conceal dark circles, blemishes and discolouration.


Anastasia Beverly Hills x Jackie Aina Eyeshadow Palette (limited edition), $60.00 CAD

Who doesn’t love an eyeshadow palette from Anastasia Beverly Hills? They’re iconic for a reason – the eyeshadows are highly pigmented, colour payoff is amazing and they blend like a dream. ABH recently collaborated with beauty Youtuber Jackie Aina and released a limited edition eyeshadow palette that contains Jackie’s must-have shades. The palette has 14 stunning colours that consists of both matte and metallic finishes, perfect for creating many looks. Be sure to grab this palette before it’s gone! 


Anastasia Beverly Hills Liquid Liner, $24.00 CAD

Achieving a winged line just got easier with Anastasia Beverly Hills’ Liquid Liner. Designed with precision in mind, the felt tip applicator glides effortlessly to create sharp, flawless lines. This liquid liner is highly pigmented, long lasting and best of all, waterproof.


Milk Makeup Flex Highlighter, $36.00 CAD

It’s true that one can never have too many highlighters – in comes Milk Makeup’s Flex Highlighter. It comes in four radiant colours, and besides looking pretty, the Flex Highlighter contains unique properties. Blue lotus and hyaluronic acid-filled spheres hydrate the skin; marshmallow root extract eliminates the possibility of caking and creasing; chamomile is infused to soothe and calm redness; crushed gemstones gives more glowing power.



Urban Decay Vice Lip Chemistry, $29.50 CAD

Urban Decay has recently launched an innovative lip tint as a part of the Stay Naked collection. Vice Lip Chemistry is a high-gloss, yet lightweight lip tint that reacts to your pH and creates a customized shade that’s unique to you – how cool is that? It also hydrates and lasts up to five hours. 


There you have it. The latest in makeup launches, and all the products you need.  Hopefully, at least one of these products has caught your eye —  Happy makeup shopping!

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