August 1, 2026: Zendaya has added another major fashion and beauty milestone to her résumé. The award-winning actress has officially been announced as the new global ambassador for Prada Beauty’s Paradoxe fragrance line, succeeding Emma Watson and joining husband Tom Holland as one of the luxury house’s fragrance ambassadors.
HOLR breaks down the story here.
Image Credit: Instagram @zendaya
Zendaya Fronts Prada Paradoxe
Prada Beauty unveiled Zendaya as the new face of Prada Paradoxe, with the actress leading the campaign for the brand’s latest fragrance, Prada Paradoxe Sweet Chemistry. The appointment marks a new chapter for the fragrance collection, which was originally launched with Emma Watson as its ambassador.
Speaking about the partnership, Zendaya revealed that she had already been wearing Prada Paradoxe before being approached by the brand. She explained that she first tried the fragrance at the 2025 Met Gala after a friend recommended it and soon adopted it as her signature scent because of the compliments she received.
Image Credit: Instagram @zendaya
Joining Tom Holland on Prada’s Fragrance Roster
Zendaya’s appointment also means she now joins her husband, Tom Holland, who serves as the face of Prada Paradigme, the brand’s men’s fragrance. Fans have been quick to celebrate the couple’s shared connection to Prada Beauty, with many hoping to see future campaigns featuring the pair together.
The move further strengthens Zendaya’s long-standing relationship with luxury fashion houses and beauty brands, adding another high-profile campaign to an already remarkable year.
Image Credit: Instagram @emmawatson
A Standout Year for Zendaya
The announcement comes during an especially busy period for the actress. In 2026, Zendaya has been promoting several major film projects, including Spider-Man: Brand New Day, The Odyssey, and Dune: Part Three, while also continuing to make headlines with her fashion choices and red carpet appearances.
Her appointment as Prada Beauty’s newest ambassador reflects her growing influence across both the entertainment and fashion industries.
HOLR has the latest news.
FAQs
Why is Zendaya trending?
Zendaya is trending after being named the new global ambassador for Prada Paradoxe, replacing Emma Watson as the face of the fragrance line.
What is Prada Paradoxe?
Prada Paradoxe is Prada Beauty’s signature women’s fragrance collection, with its newest release titled Sweet Chemistry.
Who did Zendaya replace?
Zendaya succeeds Emma Watson, who fronted the original Prada Paradoxe campaign when the fragrance launched.
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Published by HOLR Magazine