A significant expansion in the beauty industry, Deepika Padukone’s skincare brand, 82°E, has recently announced a multi-channel partnership with Isha Ambani’s Reliance Retail and Tira Beauty.

This strategic collaboration promises to redefine the landscape of skincare and beauty, combining the prowess of two influential entities in the Indian market.

This collaboration represents a notable transition for 82°E, expanding beyond its successful D2C model to establish a retail presence in the country for the first time, both online and offline. With this partnership, 82°E remains steadfast in its commitment to simplifying and enhancing the practice of self-care, aiming to integrate seamlessly into the TIRA community’s daily routines with joy and efficacy.

Now, with the alliance with Reliance Retail and Tira Beauty, 82°E is poised to reach new heights of success. Reliance Retail, a subsidiary of Reliance Industries Limited led by Isha Ambani, holds a dominant position in the retail sector, boasting a vast network of stores across India. By joining forces with this retail giant, 82°E gains unparalleled access to millions of potential customers, significantly expanding its market reach.

Tira Beauty, founded by renowned makeup artist and beauty entrepreneur Namrata Soni, brings its expertise in the beauty industry to the table. With a focus on curating premium beauty products and experiences, Tira Beauty complements 82°E’s commitment to excellence. This collaboration opens up avenues for synergistic product offerings and innovative marketing strategies, promising an elevated experience for consumers.

Deepika Padukone Instagram

This is big news, Deepika shared a video on her Instagram in which she announced that the brand  82°E is available on Tira Beauty online and on the offline store also.

With this strategic collaboration, Deepika Padukone’s 82°E ventures into a new era of growth and influence, setting a precedent for celebrity-led brands in India’s dynamic market.

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Published by HOLR Magazine

Image Credit: @deepikapadukone, @82e.official, @tirabeauty Instagram

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