Get to know activewear brand, Flipped Lab, and how it is revolutionizing the space by putting sustainability and girl power first. Plus, shop some of HOLR’s top picks from the brand.
Meet Flipped Lab– the activewear lifestyle brand that’s on a mission to rebel against ordinary rules and perceptions that hold us back from being who we truly are.
It’s time to get to know the female-founded brand and what it stands for, in addition to how it’s revolutionizing the activewear space by having girl power and sustainability at the forefront of operations and product design.
About Flipped Lab
Flipped Lab is all about confidently celebrating youth culture and attitude. Founded by three female entrepreneurs who share a passion for fashion, design, and active lifestyles, this female-founded brand champions girl power in all of its endeavors.
When it comes to girl power, Flipped Lab wants to help girls everywhere take control of their fashion expression with activewear that actively represents their beliefs and attitudes. As a result, the brand denies the male-dominated world of street fashion and active sportswear and is instead dedicated to catering to everyone. This is done so by Flipped Lab through the introduction of stylish fits, colors, and concepts that champion power and femininity.
When it comes to sustainability, the brand is consistently looking ahead to foster a greener future thanks to a waste-free packaging strategy and ongoing efforts to source sustainable materials and fabrics with minimal social and environmental footprints. Guess what? All Flipped Lab packaging is also plastic-free!
The brand uses recycled materials and actively recycles where possible. Flipped Lab is also committed to researching and implementing new environmentally-friendly solutions wherever possible to ensure sustainable practices are kept top of mind from start to finish,
Furthermore, the brand’s unique digital 3D pattern-making is the foundation of Flipped Lab’s sustainable production processes.
What does this mean, exactly?
It helps ensure less material is wasted throughout product development and manufacturing.
What Makes Flipped Lab Stand Apart
When asked what makes Flipped Lab stand apart from other activewear brands on the market, the brand had this to say:
“Our entire design and pattern-making process is run on cutting-edge 3D virtual sampling technologies,” says Flipped Lab.
Flipped Lab went on to discuss this process by stating the following:
“Decisively different from traditional 2D pattern-making and grading methods, we build garment silhouettes based on digital torsos of diverse body shapes, allowing us to transition 3D perfect-fit garments to 2D patterns in real-time. We work exclusively with Sdibit, Japan’s most advanced 3D digital pattern-making company, and have generated digital torsos for different body shapes utilizing the company’s extensive body form database, collected for over 13 years from all across the world.”
HOLR’s Top Picks From Flipped Lab
Flipped Lab features a ton of must-have activewear favourites that you can pair as matching sets or mix and match for a fun, playful look. It’s a go-to destination for all of your activewear needs so we’re rounding up some of HOLR’s top picks from the brand and why you need to add them to cart ASAP!
One of HOLR’s top faves is the brand’s Mahjong Sports Bra, which is inspired by the classic Chinese game Mahjong. This comfortable and bold sports bra features a green and white checkerboard pattern along with a 3D-screen printed dice pattern. The retro look and feel are totally on-trend plus, it has adjustable back straps and an X-shaped cross-design clasp option which help provide enhanced support flexibility and comfort.
The perfect finishing touch to your look, the Mahjong Shorts are designed to compliment the matching Mahjong Sports Bra. These shorts also feature a green and white checkerboard pattern along with a 3D-screen printed dice pattern. The Mahjong Shorts are ideal for an active lifestyle because they leverage 3D plate-making technology. As outlined on the brand’s website, this ensures highly-accurate body-fit modeling to conform to your every bend and stretch for maximum comfort and mobility.
If you’re looking for a super cute and ultra-girly activewear piece to add to your wardrobe, look no further! The Dreamy Purple Sports Bra has a unique velvet texture that’s both feminine and fashion-forward. Plus, it features 3D plate-making design which makes this piece fashionable and functional. Win-win!
The brand’s Raspberry Checker Mix Leggings feature a fun pop of colour with the addition of a bold rose-red checker design. These leggings also utilize 3D plate-making design technology which allows for maximum comfort and moveability. As well, HOLR loves that these leggings feature a high-waist design, specially crafted to accentuate your curves and help you feel ultra-confident whenever, wherever!
You won’t feel blue in this super fun Breeze Butterfly Sports Bra from Flipped Lab! The design features wide straps to help reduce friction during exercise. As well, thoughtful details such as the X-shaped back provide enhanced support while the butterfly-shaped chest gives the front a playful look. Using the brand’s coveted 3D plate-making technology, this sports bra is super versatile for exercising in.
Flipped Lab’s Blue Checker Mix Classic Sweat Shorts are a must-add to any collection! Whether you’re going to the gym or the grocery store, these sweat shorts are super comfortable and designed to go wherever you go. We love the combination of the dreamy blue colourway and retro checker pattern – they’re so fun!
Shop Flipped Lab
Be sure to check out Flipped Lab for more information and to shop the latest looks!
Published by HOLR Magazine.