July 28, 2026: Tyla is adding another major fashion partnership to her growing résumé. The Grammy-winning singer took to Instagram to share a playful new campaign with Kate Spade New York, captioning the post simply, “Made you look ;)” as she debuted her latest collaboration with the iconic fashion brand.
HOLR breaks down the story here.
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Tyla Joins the Kate Spade Family
The new campaign marks Tyla’s debut as Kate Spade New York’s global brand ambassador, a partnership announced alongside the brand’s Fall 2026 campaign. The collaboration celebrates Kate Spade’s “Spark Something Beautiful” message while showcasing Tyla’s vibrant personality and distinctive sense of style.
In the Instagram Reel, Tyla confidently models pieces from the latest collection while teasing fans with the cheeky caption, “Made you look ;).” The playful campaign reflects the singer’s energetic image and growing influence in both music and fashion.
Image Credit: Instagram @tyla
A Major Fashion Milestone
The campaign arrives during an exciting period in Tyla’s career. Fresh off the release of her highly anticipated album A*POP, the South African star continues expanding her presence beyond music with high-profile brand collaborations and global fashion campaigns.
Kate Spade described Tyla as someone who embodies joy, optimism, and confidence—qualities the brand hopes to highlight throughout the partnership. The collaboration will extend across advertising campaigns, social media content, and in-store promotions.
Fans Are Loving the Collaboration
Fans quickly flooded the comments section with compliments, praising Tyla’s effortless style and the campaign’s playful energy. Many celebrated the partnership as another well-deserved achievement for the singer, whose influence continues to grow across both the entertainment and fashion industries.
With new music, international performances, and now a global ambassador role, Tyla is showing no signs of slowing down as she continues to make her mark worldwide.
HOLR has the latest news.
Image Credit: Instagram @tyla
FAQs
What did Tyla post on Instagram?
Tyla shared a new Kate Spade New York campaign Reel with the caption “Made you look ;),” officially introducing her latest fashion collaboration.
Is Tyla a Kate Spade ambassador?
Yes. Tyla has been named Kate Spade New York’s global brand ambassador and stars in the brand’s Fall 2026 campaign.
What is Tyla promoting?
Tyla is promoting Kate Spade New York’s Fall 2026 collection through her new campaign with the luxury fashion brand.
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Published by HOLR Magazine
Image Credit: Instagram @tyla