After selling more than 1.5M lifetime units globally of the cult-favourite Limitless Mascara, ILIA is thrilled to announce that its second blockbuster mascara has finally arrived, the Fullest Volumizing Mascara!

The violin-shaped brush thickens and defines to create the fullest, fluffiest lashes. Meanwhile, active levels of haircare ingredients condition and fortify with every coat for lashes that look thicker, stronger, and healthier. This formula, sure to be a new favourite, is also carbon black-free, cruelty-free, fragrance-free, silicone-free, ophthalmologist-tested, and safe for contact lens wearers.

Key clean ingredients:
• Arginine – Supports stronger, healthier-looking lashes.
• Provitamin B5* – Nourishes to promote thicker-looking lashes.
• Weightless Wax Blend – Adds full, flexible volume in one swipe.ILIA is cruelty-free and Leaping Bunny certified. Thoughtfully formulated without talc, parabens, phthalates, petrolatum, mineral oil, BHA/BHT, propylene glycol, PEGs, cyclomethicones, and chemical screens.

ILIa’s Fullest Volumizing Mascara wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes! Launched on August 3rd, it can be purchased from and and will be available at Sephora Canada stores on August 13th.

Stick to clean beauty and buy this mascara today!

For other natural beauty brands, check out this feature!

Published by HOLR Magazine.