L’Oréal Paris today announced that the inspiring and powerful Gemma Chan has joined the L’Oréal Paris family as the brand’s newest international spokesperson. Known for her breakout role in the sci-fi series, Human, and her supporting role in Crazy Rich Asians – the biggest romantic comedy of the decade, Chan continues to use her powerful platform to advocate for inclusivity and feminism; values at the heart of L’Oréal Paris.

“I’ve always believed we should embrace our differences as our strengths,” said Chan. “I’m thrilled to join L’Oréal Paris, a family of empowered women of all origins standing together to show the power and beauty of diversity. The L’Oréal Paris message to every woman: “believe in your self-worth” is as needed today as ever.”

After turning down a promising law career to follow her dream of acting, Chan has forged an unconventional path to Hollywood. The British actress and feminist advocates for better gender equality and race diversity among the movie industry’s storytellers, makers, and actors, and joins a new generation shaking up the industry. In 2019, Chan transformed her support of underrepresented groups into concrete action by starting her own production company, founded with the intention of amplifying voices and helping to tell the stories of minorities. Her positive influence has been recognized by many, most recently being crowned a ‘Force of Change’ by British Vogue in its Duchess of Sussex guest-edited edition.

“We’re delighted to welcome Gemma to the family,” said Delphine Viguier-Hovasse, Global Brand President L’Oréal Paris. “Gemma Chan is proof of the success that happens when you have the confidence to follow your own dreams and speak up for others to be able to follow theirs. Committed to her causes with innate female strength, she’s a source of inspiration beyond the screen for young women to be the change.”

Chan is an advocate for women’s rights and against sexual misconduct within the film industry and across wider society. She was one of 190 signatories of the 2018 ‘Time’s Up’ movement and is a founding member and financial contributor to the Justice and Equality Fund – the U.K. equivalent of the ‘Time’s Up’ Legal Defense Fund to combat sexual harassment, assault and discrimination. Together, with her work for diversity and equality, Chan is an ambassador for future generations. In her campaigning for children’s rights, she is a High Profile Supporter of UNICEF UK.

Chan will make her debut for L’Oréal Paris in a campaign launching November 2021.

Instagram: @lorealparis
Twitter: @lorealparisCAN
Facebook: @lorealpariscanada
Hashtag: #worthit