L’Oréal Paris announces model activist Cindy Bruna as their newest international spokesperson. The model and change-maker joins L’Oréal Paris to voice the signature brand message that all women are worth it.
Cindy Bruna starred in the inauguralDefile L’Oréal Paris show during last year’s Paris Fashion Week and the exclusive release of theL’Oréal Paris X Balmain Paris collection and will make her debut as the brand spokesperson in product campaigns including Casting Crème Gloss (launching 2020).
“I’m so proud to join L’Oréal Paris as a new spokesperson, the iconic French brand that celebrates all women and infinite ways to be beautiful. We’re all absolutely worth it – yet we don’t always believe it,” said Bruna. “By standing up for our rights and our dreams, we have the power to change our lives, and also those of others.”
One of the runway’s most wanted, and the first model of colour to walk for Calvin Klein, Cindy is among a new generation of fashion model activists, using her platform to speak out for issues she’s passionate about such inclusion and women’s rights. Cindy’s Congolese roots and determination have made her a pioneer for equal opportunities for black women in fashion and shone a light on hair discrimination on shoots and shows, where black models end up doing their own hair because of the lack of training from hair artists. In 2018, Cindy became an activist for Solidarite Femmes, a French association working with survivors of domestic violence.
“We’re delighted to welcome Cindy Bruna to the L’Oréal Paris family,” said Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris.“Cindy has transformed her runway success into a platform for solidarity with women and for equality and is the perfect change-maker to carry our message – believing in your self-worth is a power.”
In her role as spokesperson, the brand is proud to count Cindy as a strong advocate for the Stand Up program: the L’Oréal Pairs training giving people the tools to intervene when facing or witnessing a situation of sexual harassment in public places.