Haute couture and beauty collide as L’Oréal Paris and ELIE SAAB join forces to bring to life a modern mash-up of elegance and power through a new makeup collection.
With their unique craftsmanship and exquisite taste, these brands have put together The Power of Grace: a limited-edition makeup collection, embracing individuality, amplifying femininity, and owning the power of grace.
Elie Saab brings elegance, femininity, and grace through the artistry and style he incorporates into this collection. As Saab describes, “[m]y goal has always been to make women look beautiful and this collection allows me to bring an array of products to fit into women’s lives; helping them to feel more elegant and confident in their every day.”
Simultaneously, L’Oréal brings its empowering message of self-worth to this partnership. “More than just a fashion collaboration, the launch of this collection during such unprecedented times will be a way for L’Oréal Paris and ELIE SAAB to bring optimism, beauty and self-worth; an accessible way for every woman to indulge in a little escapism and experience the strength that comes from beauty…” says Delphine Viguier-Hovasse, L’Oréal Paris Global Brand President.
This campaign is inviting all women to be the architects of their destinies. It embraces natural beauty by highlighting women’s qualities and providing them with strength and power in curating their looks. This universal collection is suitable for all skin tones and can be used on any occasion. Some makeup items part of this collection are featured below:
Eyeshadow Palette: this compilation of colours features 9 highly pigmented shades, from matte to shimmer.
Color Riche Lipstick: available in 4 exclusive shades with packaging inspired by the craftsmanship of ELIE SAAB’s creations.
Mascara: created with a feather-soft formula as well as smooth, clump-free application, to make every stroke seamless while adding volume and elevation to the eye.
The collection will be made available in Canada in mid-June 2021.
Feel the touch of magic instilled into this limited-edition makeup collection by this iconic pair. A collection you won’t want to miss!