Savage X Fenty introduces a maternity line “for moms and moms-to-be.”
Savage x Fenty released their new maternity collection on Tuesday “for moms and moms-to-be.” The all-new maternity line includes three new bralettes that have adjustable cups and a graphic oversized tee which reads “Make More Babies.”. Rihanna designed the new capsule line and sizes range from XXS to 4X. The prices for these new pieces range from $35 to $60. The inspiration for the three bralettes comes from Fenty x Savage’s best-selling silhouettes and has different colors. These include Savage X Cotton Maternity Bralette, the Savage Not Sorry Lace Maternity Bralette, and the Floral Lace Maternity Bralette.
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The line for mothers includes some special features that make it easier for new and expecting mothers. The bralettes have “single-handed nursing claps”, “soft feel for sensitive skin” and “sexy + supportive custom details.” The Queen herself, Rihanna starred in the maternity campaign posing with her child RZA. In the first photo posted on the Savage X Fenty Instagram account, Rihanna is cheesing with uneven bangs, rocking the Savage X Cotton Maternity Bralette while she breastfeeds RZA. The caption titles, “Not ur mama’s maternity bras…designed by @badgalriri, approved by baby RZA 🏾 #SavageXMaternity.” RZA is also wearing some Fenty X Savage attire as he wears black shorts covered in the Fenty X Savage logo.
Rihanna has previously shown off her baby bump in her brand’s campaign in celebration of Savage X Fenty’s fifth anniversary. Click here to see Rihanna’s iconic #5yearsofSAVAGEX photoshoot.
Published by HOLR Magazine.