LIST OF RECORDS THAT WERE BROKEN

• The Eras Tour broke the record of Elton John’s Farewell Yellow Brick Road and became the highest grossing concert tour by a solo artist as well as the highest grossing concert tour of all time
• The Eras Tour broke the record of Madonna’s Sticky and Sweet Tour and became the highest grossing concert tour by a female artist
• The Eras Tour became the first tour to ever cross the 1 billion dollars gross threshold (and as of 2024, the only other tour to achieve this is Coldplay’s Music Of The Spheres World Tour)

• The concert film of The Eras Tour first broke Miley Cyrus’ record and became the highest-grossing concert film of a female artist and it also broke Justin Bieber’s overall record and it became the highest-grossing concert film of all time, reportedly grossing 200+ million dollars (Cyrus previously held the record with Hannah Montana & Miley Cyrus: Best of Both Worlds Concert while Bieber held the record with Never Say Never)
• The concert film of The Eras Tour became the first concert film to cross the 200 million dollars gross threshold

• Taylor Swift set the biggest single-day concert attendances in the following stadiums: Acrisure Stadium (Pittsburgh, PA), Allianz Parque (São Paulo, Brazil), Anfield (Liverpool, England), Lumen Field (Seattle, WA), Lucas Oil Stadium (Indianapolis, IN), Murrayfield Stadium (Edinburgh, Scotland), Nissan Stadium (Nashville, TN), and Strawberry Arena (formerly known as Friends Arena – Solna, Sweden)

• Taylor Swift became the first artist to ever play two shows on a single tour at the: Acrisure Stadium (Pittsburgh, PA), Arrowhead Stadium (Kansas City, MO), Caesars Superdome (New Orleans, LA), Empower Field at Mile High (Denver, CO), Lumen Field (Seattle, WA), Raymond James Stadium (Tampa, FL) and State Farm Stadium (Glendale, AZ)
• Taylor Swift became the first artist to ever play three shows on a single tour at the: AT&T Stadium (Arlington, TX), Aviva Stadium (Dublin, Ireland), Caesars Superdome (New Orleans, LA), Hard Rock Stadium (Miami Gardens, FL), Lucas Oil Stadium (Indianapolis, IN), Mercedes-Benz Stadium (Atlanta, GA), Nissan Stadium (Nashville, TN), NRG Stadium (Houston, TX), PGE Narodowy (Warsaw, Poland) and Raymond James Stadium (Tampa, FL)
• Taylor Swift became the first artist to ever play four shows on a single tour at the Accor Stadium (Sydney, Australia)
• Taylor Swift became the first artist to ever play five shows on a single tour at the SoFi Stadium (Inglewood, CA)
• Taylor Swift became the first artist to ever play six shows on a single tour at the SoFi Stadium (Inglewood, CA) and Rogers Centre (Ontario, Canada)

• Taylor Swift became the first female artist to ever headline a show at the: Allegiant Stadium (Las Vegas, NV), Estádio da Luz (Lisbon, Portugal), Estádio Olímpico Nilton Santos (Rio de Janeiro, Brazil), and Paycor Stadium (Cincinnati, OH)
• Taylor Swift became the first female artist to ever play two shows on a single tour at the: Allegiant Stadium (Las Vegas, NV), Estádio da Luz (Lisbon, Portugal), Estádio Olímpico Nilton Santos (Rio de Janeiro, Brazil), Ford Field (Detroit, MI), Lucas Oil Stadium (Indianapolis, IN), and Paycor Stadium (Cincinnati, OH)
• Taylor Swift became the first female artist to ever play three shows on a single tour at the: Soldier Field (Chicago, IL), Estádio Olímpico Nilton Santos (Rio de Janeiro, Brazil), and Singapore National Stadium (Kallang, Singapore)
• Taylor Swift became the first female artist to ever play four shows on a single tour at the: Foro Sol (Mexico City, Mexico) and Singapore National Stadium (Kallang, Singapore)
• Taylor Swift became the first female artist to ever play five shows on a single tour at the: Singapore National Stadium (Kallang, Singapore)
• Taylor Swift became the first female artist to ever play six shows on a single tour at the: Singapore National Stadium (Kallang, Singapore) and Wembley Stadium (London, UK)
• Taylor Swift became the first female artist to ever play seven and eight shows on a single tour at Wembley Stadium (London, UK)

SOCIAL MEDIA IMPACT NUMBERS

When looking at interesting social media numbers related to The Eras Tour:

• While the views of hashtags were still visible on TikTok, our tracking uncovered that hashtags related to The Eras Tour have garnered over 35 billion views by the end of 2023
• As of December 2024, the hashtags related to The Eras Tour have been used 5.6 million times on TikTok and over 2.4 million times on Instagram

WORLDWIDE ECONOMIC IMPACT

Last but not least, when combining the various reports of economic impact of The Eras in the cities it has visited, in total, The Eras tour has had an estimated economic impact of 8.5 – 9 billion dollars across the 19 countries it has visited.

As a side note, when reports mention the GDP impact of The Eras Tour in a city or country, they are describing how the tour contributed to the total value of goods and services produced in that area; this includes direct spending such as ticket sales, merchandise, and event-related purchases, as well as indirect economic activity spurred by the tour, such as increased demand for hotels, restaurants, transportation, and retail.

You can find the reported amounts in the various countries and cities in the table below:

METHODOLOGY

• The attendance / venue records were collected from the various websites and social media channels of the venues and its associated pages while the concert film gross was found on IMDb
• For the social media data, different variations of hashtags referring to The Eras tour were collected and their occurrence was combined to get to the final numbers mentioned – the full list of hashtags analyzed: theerastour, erastour, tserastour, erastourts, erastourtaylorswift, theerastourtaylorswift, tstheerastour, taylorswifterastour, taylorswifttheerastour
• When it comes to the GDP estimates, these figures were collected and summed up from various sources across countries that The Eras Tour has visited, which can be found in its entirety here; having said that, while the summing up of the different reports resulted in the figure of estimated economic impact between $8–9 billion globally, this figure may differ in reality due to factors like varying methodologies in calculating GDP contributions, and the challenge of isolating direct versus indirect spending impacts, as well as potential under/overestimations of ripple effects across sectors
• At times, Swift broke multiple venue records at once (headlining one, two and three shows for example), which is why some venues appear on multiple occasions
• Since the Vancouver stop of The Eras Tour has yet to take place, the GDP figure is based on future projections

Article Credit: ActionNetwork.com

Published by HOLR Magazine.