HOLR is breaking down how to get the coveted “Strawberry Girl” makeup look that everyone is talking about.

Hailey Bieber broke the internet once again when she popularized the “Strawberry Girl” makeup look and we’re obsessed with it! The makeup trend involves a fresh face look and a bright pop of berry or pink-tone blush to tie in the strawberry aesthetic, as also mentioned here.

Check out Hailey’s go-to look that everyone is raving about below, which she posted recently on her TikTok channel:


@Mary Phillips Strawberry Makeup on me tonight 🍓💋 @rhode skin

♬ Paint The Town Red – Doja Cat

Strawberry girl makeup trend

As Hailey showcases in the video above, the trend is all about highlighting a fresh face of makeup accented by a  bronzy glow and berry lips/cheeks. We also love that she chose to add some cute freckles! To finish off her look, Bieber applied her new rhode Strawberry Peptide Lip Treatment that’s coming back in stock on September 12. Check out how she completes her Strawberry girl makeup look below:


Strawberry Glaze Peptide Lip Treat launches 8/28 at 9am pst. 🍓☺️ @rhode skin

♬ original sound – Annie Korzen

In the video, she uses NYX Lip Liner in Nude Truffle to outline her lips before popping on the peptide lip treatment for a glossy touch. The trend became so popular, that other stars such as Ashley Tisdale filmed their take on it- check out her go-to steps, below!


my take on the strawberry makeup trend 🍓

♬ original sound – AshleyTisdale

Tisdale opted to incorporate the Mary Phillips underpainting makeup trick, and she highlighted go-to products such as her Kosas Creamy Concealer.

What is strawberry girl?

The Strawberry girl trend is all about finding the perfect berry-pink shade of blush or lip product to tie your look together. Below are some top picks to add to cart, in addition to the rhode Strawberry Peptide Lip Treatment:

Saie Glossybounce in Berry – This is a lip oil/gloss hybrid that features a gorgeous berry shade. As a long-lasting vegan lip gloss oil, this product is ultra cushiony and cushiony and features superhero ingredients for all-day wear.

Milk Makeup Lip + Cheek Cream Blush Stick in Quickie – This blush stick offers the ideal natural rosy glow. It also features a nourishing formula that you can use on both the lips and cheek.

Charlotte Tilbury Matte Revolution Lipstick in Walk of No Shame– Say hello to your new go-to berry lip color for fall. This lipstick comes in the perfect berry shade and is super buildable, and hydrating.

NARS Powermatte Long Lasting Lipstick in Highway To Hell – This transfer-resistant lipstick is ideal for all-day wear and comes in a stunning deep berry shade that you can pat on to achieve the perfect Strawberry Girl lips.

Published by HOLR Magazine.