Most of us are hoping for a snowy white holiday, but for some, this winter might be a little greener. Will Canadians be giving the gift of cannabis this season or will it be served as dinner’s first course?
To find out, Cannabis brand FIGR commissioned a national survey through research firm Maru/Blue and asked Canadians what the holidays will look like this year through a cannabis lens. Read on to learn more about gifting intentions, hosting at home and whether Canadians will pair cannabis with a special meal this season.
- One-third (32%) of Canadian cannabis users would consider giving cannabis as a gift this holiday season.
- They are most likely to give it to their friends (80%), siblings (51%) or spouse/partner (41%), but you may be surprised to learn that 1 in 4 (27%) of cannabis gift-givers would consider giving mom and dad a good buzz too!
- Not sure what to get for your loved ones? Out of a range of cannabis products, Canadian users prefer to receive edibles (49%), flower/bud (36%), pre-rolls/joints (32%) and oils (27%).
- But when it comes to vape devices or cartridges, your friends in Ontario and Alberta might be more interested (20%) than your pals in British Columbia (5%) who are more interested in flower/bud (42%).
Hosting With Cannabis
- When it comes to hosting this holiday season, more than one-third (38%) of users said they would likely offer cannabis to guests at their home.
- More than one third (36%) of users are likely to consume cannabis before a meal on special occasions or holidays.
- But will they know what pairs well with dinner? Only 28% of cannabis users feel that they know how to pair strains with their food.
“The holidays will already look a little different this year, but it’s exciting to know that Canadians are finding new ways to integrate cannabis into their celebrations and embracing it amongst their traditions,” said Harvey Carroll, President of FIGR Brands, Inc. “Whether you are an experienced user or new to cannabis, it’s a great time of year to try something new.”