It’s that time again… Fashion month, the most wonderful time of the year for fashion fans. Fashion week is currently happening all around the world, from New York to Paris. How cool would it be to witness your favourite designer shows live?
cover photo: Hermes SS19 Show, AP News
Fortunately, this has now become possible with YouTube’s debut of YouTube.com/Fashion (“slash fashion”), home of all style content. Fashion lovers across Canada can take part in watching livestream runway shows and behind the scenes access with their favourite designers.
Just to name a few… Louis Vuitton, Ralph Lauren, Jen Atkin, Karlie Kloss, Naomi Campbell, and the list goes on. Recognize these names? With /Fashion, you can expect exclusive original content from the biggest names in fashion and beauty. Get ready for compelling videos from Canadian creators such as Shay Mitchell, Gigi Gorgeous, Simply Nailogical, Aysha Harun, and Molly Burke.
You can look forward to livestreams throughout fashion month, featuring shows in New York, London, Milan, and Paris. Updates on luxury brands will be coming in daily and YouTube’s new hub won’t let you miss out on any of the exciting details. It will also feature viewer-favourite content from fashion and beauty creators such as Huda Beauty, Camila Coelho and Jackie Aina. So, if you love to watch shopping hauls, makeup tutorials, and get ready with me videos, you are in for a treat.
One of the most innovative parts of this new feature is the collaborations between creators and fashion professionals. This gives viewers the opportunity to dive deeper into the fashion world on a more intimate level with untouchable experts. Fashion lovers will have the chance to catch a glimpse into the personal lives of icons such as Alexa Chung, Victoria Beckham, and Lily Aldrige.
Director of YouTube Fashion and Beauty, Derek Blasberg, hopes to give the people what they want. His goal of /Fashion is “to create an ultimate destination for style content that bridges both our fabulous endemic creator community and the more traditional worlds of fashion and beauty.” With this new subsection of the world-famous platform, fashion fanatics will have an inclusive place to go to feel inspired by all things style.
You won’t be let down by the variety of content this new offering has to showcase. Stay tuned for /Fashion and be sure to share with your friends.
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