January 15, 2025: Frances Tiafoe has been named an ambassador for Lululemon.

Tennis’ world number 17 will work with the brand to test and inform new performance innovations and product designs and will debut the collaboration at the Australian Open this week.

Furthermore, He told WWD: “Lululemon is changing the game for apparel by combining high performance and high style.

“I’m excited to work with a brand that allows me to express myself and look forward to being a part of the creative process both on and off the court.”

In addition, Lululemon – who also have Leylah Fernandez as an ambassador – will reveal new pieces this spring, for both on and off the court, and are excited to continue “growing [their presence] in the sport.

Nikki Neuburger, chief brand and product activation officer, said in a statement: “We’re so excited to welcome Frances Tiafoe to the Lululemon family.

Our ambassadors play a key role in our brand ecosystem. They inspire, influence, and elevate our performance products with expertise.

“We look forward to growing our tennis presence with Frances and continuing to deliver best-in-class apparel,” said Neuburger.

At the Australian Open, Tiafoe will wear a custom Metal Vent Tech T-shirt and Pace Breaker shorts in Passionate Pink.

In addition, Selected Lululemon stores and the company’s website will sell commercial versions of Tiafoe’s outfit after the Australian Open debut.

The news follows Lululemon’s recent signing of Max Homa, the six-time PGA Tour winner, joining golfer Min Woo Lee.

Max shared, “Lululemon fills my wardrobe. It’s a dream to work with such an iconic brand, ‘look good, feel good.’”