Say hello to your new favourite haircare brand.

Hairitage founder, Mindy McKnight, is one of the top 25 women on YouTube, with a platform boasting over 5.6 million followers. As a family of 8 with diverse hair needs and textures, the McKnights have tried every product under the sun, recorded hundreds of videos, and created countless hair tutorials. However, they quickly realized that they were spending too much money and time “on the hunt” for products that worked for all members of their family. Diverse hair types, today’s styles, and the state of effective and safe formulas led Mindy to believe that there must be a better way. 

Enter, Hairitage- the first haircare brand that truly encompasses the needs of every hair type and texture. No matter your needs you can trust in finding the best products with modern, efficacious, clean formulations, that work.

You can search by benefit or by hair type on the Hairitage website and browse through a selection of products – including 18 new hair care products created to nourish, style and celebrate all hair types and textures- that really can do it all! Product assortment ranges from cleansing to conditioning, to specialty, hydrating, restoring, and styling. These formulas are truly disrupting the hair care industry by being inclusive of everyone and every family.

Check out some of our favourite products from the line below:

Outta My Hair Gentle Daily Shampoo – made with a unique blend of potent ingredients that cleanses hair of impurities and excess oils without stripping it. This shampoo is ultra-mild, moisture-rich, and perfectly safe for everyday use.

Tame the Mane Smoothing Conditioner – formulated to provide smoothness, hydration and shine to frizzy hair. Tame The Mane is an effortless detangling conditioner that fights and prevents frizz. Your tresses will feel ultra-soft, fortified and so smooth.

Pass on the Brass Purple Shampoo – Gently cleanses hair of impurities and excess oils while colour-correcting pigments transform unwanted brassy undertones into cooler, brighter highlights.

Mask-querade Transforming Hair Mask – This 5-in-1 treatment is the key to restoring & rejuvenating your dehydrated and damaged hair. It visibly improves your hair’s texture and shine, locks in long-lasting moisture and nutrients, hides split ends and fights frizz.

Not only do we love the results from these products but all formulas are specially crafted to be sulphate free, phthalate-free, paraben-free, silicone-free, gluten-free, mineral oil-free, colour safe, cruelty free and vegan!

Check out for more details and to shop the products now!