As more Canadians are forced to spend long durations of time at home with their pet, especially as we enter Stage 2 of the Coronavirus, the daily effort to manage cat allergens and coexist with the cats they love can be a struggle. Purina Pro Plan has just introduced a revolutionary approach in the management of cat allergens: Purina Pro Plan LiveClear, the first and only cat food that reduces the allergens in cat hair and dander.

Available in Canada as of October 2020, this breakthrough diet is the culmination of more than a decade of Purina research dedicated to finding a safe, effective way to address a problem that impacts countless cat-owning households worldwide. When fed daily, LiveClear significantly reduces the allergens in cat hair and dander in as little as three weeks.

“Many people think that cat hair is the root of their problem,” explained Ebenezer Satyaraj, Ph.D., immunologist for Nestlé Purina Research and lead investigator on the research that led to the development of Pro Plan LiveClear, “but it’s actually what’s on it – the major cat allergen called Fel d 1, a protein that cats produce naturally in their saliva.” 1,2

All cats produce Fel d 1, regardless of breed, age, hair length, sex, or body weight.2-4 When cats groom, Fel d 1 gets on the hair and skin through the saliva, and eventually into the environment.

The key ingredient in Pro Plan LiveClear is a specific protein sourced from eggs. When cats chew the LiveClear kibbles, the protein binds to the Fel d 1 and safely neutralizes it in the cat’s mouth. By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom, ultimately reducing the allergen in the environment. 5,6

Purina Pro Plan LiveClear is 100 percent complete and balanced dry cat food with outstanding taste and nutrition designed for daily feeding. The diet will be sold across Canada in select pet specialty retail outlets, online, and at veterinary clinics in two formulas – Adult Chicken & Rice and Adult Salmon & Rice.

To learn more information, please read the press release here:


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