“Hello Kitty x Levi’s?” I think we’re going to need another word for cute,” says Jonathan Cheung, SVP of Design Innovation at Levi’s. 

cover photo via Elite Daily

images c/o Apex PR, Levi’s x Hello Kitty 

The classic but always cool brand Levi’s has partnered up with everyone’s favourite character, Hello Kitty, to bring us the collaboration we never knew we needed —  but have to have.

Launching on August 1st, this is the season’s must-have collection for Fall/ Winter 2019. This capsule collection for Hello Kitty’s 45th anniversary is both cool, cute and encompasses both these iconic brands. 

Levi Strauss & Co is an iconic apparel brand known for their jeans which have stood the test of time and never gone out of style. The brand has clothing for men, women and children —  from jeans, to accessories, to casual clothing — all sold globally. “Hello Kitty and Levi’s are both global lifestyle brands with impact on culture and fashion,” said Jill Koch, Sr. Vice President of Sales and Business Development at Sanrio, Inc. “Our limited-edition collection merges Hello Kitty’s® iconic imagery with Levi’s signature styles, offering a super cute twist on their classics. We are excited to partner with Levi’s on this coveted collaboration and to celebrate Hello Kitty’s® 45th Anniversary in style.” 

Hello Kitty is celebrating 45 years in the best way possible… with this collection! She has taken a staring role in pop culture for almost half a century, and fashion is just another avenue where this beloved, nostalgic and undeniably cool character is going to dominate. Two cultural icons are meeting in a collection that is the perfect mix of streetwear. Contradicting, it’s nostalgic and fresh at the same time. 

The collection features hoodies, overalls, jeans, t-shirts and a trucker jean jacket, with pieces featuring the popular Japanese character in the form of patches or with an all over print. 

Hello Kitty has a deep personal connection for many of us, as she is a cultural icon. The combination of the character with Levi’s iconic signature style is the perfect blend of two familiar brands creating something fresh. 

The collection launches both online at levi.com and in stores on August 1st —  don’t miss out on this super cute collab! 


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