From FENTY Beauty to Kylie Cosmetics to HONEST Beauty and Flower Beauty, what makes these brands worth the hype?

makeup application

Are celeb beauty brands really worth it? HOLR is breaking down the top celeb-backed beauty brands and why you should check them out! From FENTY Beauty to Kylie Cosmetics to HONEST Beauty and Flower Beauty, these brands are actually worth the hype!

fenty beauty lipsticks

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FENTY Beauty

If there is a celebrity out there who knows how to create and market universally flattering makeup for all, it’s definitely Rihanna. The music artist’s brand launched in 2017 and since then, business has been booming! This brand gets the HOLR stamp of approval for being ultra-inclusive, catering to all skin tones and skin types. We especially love the brand’s incredible foundation range and new sustainable lipsticks, which are not only stunning but also great for the environment! FENTY Beauty is 10/10 worth the hype.

kylie cosmetics valentines day collection

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Kylie Cosmetics

The newly revamped Kylie Cosmetics, by Kylie Jenner, features products that are clean and vegan, which is a win-win! The brand’s claim to fame came about after its initial lip kit launch and since then it has won over the makeup industry. The lip kits are a definite must-try from the brand, but we also love the themed collection launches that Kylie always kills! This year’s Valentine’s Day collection features a trio of new blush sticks that are super innovative and on-trend when it comes to cream beauty products. This brand is worth the hype when it comes to lip products, for sure!

honest beauty moisturizer

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Jessica Alba’s company, HONEST Beauty, features clean beauty makeup for all and we’re totally here for it! The brand’s dedication to offering clean ingredients designed for “happy skin,” is what makes it super unique. We love the minimal packaging and the selection of makeup and skincare designed to work together to help achieve a natural, flawless face. If you’re looking to test out the brand-since it’s totally worth the hype- check out their skincare line formulated to address all skin types- from dry, to sensitive to acne-prone, there is something for everyone!

flower beauty pressed pigments

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Flower Beauty

Drew Barrymore’s cruelty-free Flower Beauty is a more underrated beauty and cosmetics brand but we love everything about it! In fact, we have a long list of items from the brand that are totally worth the hype, especially their liquid highlighters, pressed pigments, and powder play lip colours. Drew created this line to play up your natural beauty so you can look good and feel good about rocking the brand.

Published by HOLR Magazine.