Amazon’s annual Prime Day event is back in time for the holidays, taking place on October 13-14 just after Canadian Thanksgiving. The two-day shopping event delivers Prime members incredible savings and deep discounts on over one million deals globally across every category.

Prime Day kicks off at midnight PT on Tuesday, October 13 and runs through Wednesday, October 14, for Prime members in Canada, the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Belgium, Austria, Australia, and – new for the first time this year – Turkey and Brazil. Members can shop deals and top products for the holiday season including toys, TVs, electronics, fashion, beauty, kitchen, home, and Amazon Devices starting today and throughout the two-day epic deals event at Not a Prime member yet? Anyone can join Prime or eligible customers can start a 30-day free trial at to participate in Prime Day.

“This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes – and to have more time to spend with their family and friends throughout the season,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for small businesses and excited for members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love.”

Early Prime Day Deals Start Now

Starting today, Prime members can shop early offers and deals every day leading up to Prime Day on October 13 & 14.

  • Amazon Devices  Starting today, get two Echo Dot devices for $49.98 and save $90. Starting October 6, save $45 on Echo Auto and save $40 on Echo Show 5.
  • Amazon Music  For just $0.99, Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium streaming tier with unlimited access to tens of millions of songs, ad-free.
  • Prime Video  Starting October 8, stream anything on Prime Video and get a $10 Amazon credit.
  • Gift Cards  Reload $100 or more on your gift card balance and get a $7.50 promotional credit.
  • For the Home – Save on on Zinus Mattress favourites, up to 20% on select smart home products, $30 when you spend $150 on select Bosch tools, and more. Visit to shop all lead-up deals.

Support Small Businesses in Canada

This has been a challenging year for many small businesses, but selling in Amazon’s stores has enabled tens of thousands of smaller companies to sustain and even grow their businesses through the COVID-19 pandemic. Last year small and medium-sized businesses far exceeded $2 billion in sales globally on Prime Day, making it the biggest Amazon shopping event ever for third-party sellers when comparing two-day periods. This year customers can shop hundreds of products from small and medium-sized businesses from across Canada in a newly-created storefront at From now until Prime Day, when stopping by to shop exclusive lead-up deals, customers will have the opportunity to shop from hundreds of products from independent Canadian selling partners, all now in one storefront to make it easier than ever to identify and shop local on These innovators, artisans, and entrepreneurs are an invaluable part of the Amazon family and during these challenging times, we encourage our customers to shop from these unique businesses which increase the variety and contribute to the ever-expanding selection available to our customers worldwide.

We’re Hiring!

Earlier this month, Amazon announced it is hiring an additional 100,000 regular full-time and part-time jobs in its fulfillment and logistics network throughout the U.S. and Canada, as well as opening 100 new Operations buildings across fulfillment centres, delivery stations, sortation centers and other sites in September alone. These permanent positions will join the hundreds of thousands of employees already working across Amazon’s networks to ensure fast and efficient delivery for customers through the rest of the year, and beyond. Interested candidates can find out more at

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Over 150 million paid members around the world enjoy the many benefits of Prime, including shopping and entertainment. In Canada, that includes unlimited access to award-winning movies and TV episodes with Prime Video, ad-free listening of over two million songs on Amazon Music, unlimited access to hundreds of books with Prime Reading, free in-game content and games with Prime Gaming, free unlimited photo storage with Amazon Photos, early access to select Lightning Deals, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping, and members have access to Prime FREE Same-Day Delivery when shipping to Toronto, Vancouver, and Calgary, Prime FREE One-Day Delivery in 34 cities and towns, and unlimited FREE Two-Day Shipping on millions of items. Prime is CDN $79 per year or CDN $7.99 a month and eligible customers can start a free trial of Amazon Prime at University and College students can join Prime Student for 50% off and enjoy the benefits of Prime with a six-month free trial at Amazon Business customers—from small businesses to large enterprises, as well as education, government, and non-profit organizations—can also take advantage of Prime’s fast, free shipping and exclusive business-relevant benefits with Business Prime, which starts at CDN $109 per year for up to three users at

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.