Why sustainable beauty is gaining popularity and which products we’re loving right now!

The sustainable beauty movement is growing and we love to see it! This is a trend we can totally get on board with and we’re loving the latest products  designed to help save the planet. From hair care to makeup, to skincare, sustainable beauty is here to stay. We’re rounding up the top reasons why we love it while giving you all the details on the latest sustainable products to shop from your fave brands.

What is sustainable beauty?

Sustainable beauty is a process. In addition to trying to include natural ingredients in the products’ formulas, some brands also opt to use sustainable, reusable packaging that allows for less waste after consumption. The sustainable beauty trend is something that has been gaining traction during recent months and we’re so happy to see some of our favourite brands come on board with new and exciting launches that are sustainable in their own unique ways.

Why is sustainable beauty a good thing?

Making the smallest impact is the biggest priority for brands that are creating sustainable beauty products. Making sure the end-to-end process (i.e. sourcing, manufacturing, product creation, packaging) all lines up with their sustainability mission is super important. Plus, small changes can make big differences, so cheers to protecting the planet!

What are some sustainable beauty products we can shop for?

We’ve rounded up some must-try products to try below!

FENTY Beauty’s Icon Refillable Lipstick

FENTY Beauty’s most recent launch – the Icon Refillable Lipstick – was created to luxe up the every day with a selection of curated shades from Rihanna that make for the perfect lineup of high-pigment, low-maintenance reds, and neutrals for all. Best of all, Fenty Icon is refillable which means it’s features sustainable packaging elements! Rihanna created this lipstick to be refillable because she knew you’d want to wear these shades over and over again- plus, the reusable packaging creates less waste when it comes to updating your new shade.

COCO & EVE’s Like A Virgin Super Nourishing Coconut & Fig Hair Masque

This ultra-nourishing hair masque from 100% vegan brand, COCO & EVE, helps to treat dry, frizzy damaged, and dull hair by strengthening and restoring it! As a clean, vegan, and cruelty-free product, this is an incredible hair care must-have and an eco-friendly beauty choice. You can check out this product on Chatters- a salon-based retailer with locations across that country- that has a Style Consciously initiative which makes it easier for customers to shop products that the brand considers to be clean, sustainable, vegan, and cruelty-free (each product has a little symbol on it to show what pillar it falls under). We love that this is an easy way to shop smart!

Boscia’s Plant Stem Cell and Ceramide Barrier-Defense Moisturizer

Boscia uses sustainable ingredients rooted in nature, which include plant-to-bottle formulas that show results with fun formulas. As a result, only good-for-you ingredients are used in Boscia’s selection of products. This includes; ultraclean, chemical and preservative-free process, and naturally occurring compounds such as Lactobacillus Ferment, Radish Root Extract, and Honeysuckle Flower Extract. We’re especially loving the *NEW* Plant Stem Cell and Ceramide Barrier-Defense Moisturizer which features sustainably-sourced fruit and plant stem cells that come together for a cutting edge plant-stem cell-powered moisturizer designed to restore and help reduce the look of fine lines and wrinkles.

Bella Aura’s Baby Bella Tubes

The Baby Bella tubes by Bella Aura are made with sugarcane, allowing you to bring your favourite Bella Aura products on the go without causing more harm to the environment. Not only are the tubes fully recyclable, but they are also refillable making them a sustainable choice for toting around your skincare on the go. The top unscrews, allowing you to sanitize and refill the tube. Baby Bella’s are available in three fan favourites: Rapid Repair Clarifying Elixir, Antioxidant Booster, and Hydra Revive Treatment.

Published by HOLR Magazine.