Tweed is the name of the game, the name of the game is tweed. Nothing more iconic than Chanel’s signature fabric, the tweed look graced Paris fashion week once again, but with the inspiration of the gesture of one another’s love. 

Chanel is one of the world’s most recognizable brands because of its iconic tweed fabric. This collection creative directed by Virginie Viard is said to be inspired by Scotland’s river tweed, a place where Gabriel Chanel loved to visit. 

In her time, Chanel herself had picked flowers from the river tweed and would ask her mills to create fabrics that replicated these colours, Viard has been inspired by those same colours and has creative this collection to follow it. 

Look 1:

The colours in this collection are vibrant and wonderful, something that the last few years hadn’t been seen by Chanel. This overcoat is not just pink, it has an array of floral colours like pink, red, and hints of blue to accentuate the rest of the coat, and its textures.

Look 5:

This faux fur field jacket with classic tweed detailing is definitely a garment that pays tribute to Scotland. A classic men’s field jacket is known for working in a field and having multiple pockets to keep your belonging, with this it’s taking the idea and making it Chanel. 

Look 22:

Nothing screams Chanel more than this overcoat. The past-knee coat is still representational of the Scotland river look, but the classic black is what ties in the originality of Chanel, making sure this collection still embraces its roots. 

This collection is one that represents more than the brand, it represents where it came from, what it was inspired by, and who it will inspire, Viard said, “There’s nothing sexier than wearing the clothes of the person you love. I’m fascinated by this ever-contemporary gesture.” 

Article published by HOLR Magazine