The Grammy-winning musician, Frank Ocean, revealed his new brand, called Homer. It is described as an “independent American luxury brand” and is launching with its first collection of fine jewelry and silk scarves. Homer has been in the works for three years.

According to the brand, Frank Ocean was inspired by his “childhood obsessions” and “heritage as fantasy.” He also chose the name Homer as it “represents carving history into stone.”

The collection includes handcrafted jewelry made from 18-karat gold, recycled sterling silver, hand-painted enamel and lab-grown diamonds.

The pieces include chain bracelets and necklaces, cartoon-like charms and studded earrings. The silk scarves come in several bright colorways and feature an “X” motif.

The collection is presented in a catalogue created and photographed by Frank Ocean with campaign imagery photographed by his frequent collaborator, Tyrone Lebon.

The catalogue can be found at Homer’s New York City storefront or requested through its website.

The collection will only be available at the brand’s jewelry store, which opened on Aug. 9 at 70-74 Bowery, Manhattan. Customers can go on the Homer website to make an appointment to visit the store.

Published by HOLR Magazine