Pandora is relaunching Pandora ME, a collection that has been known to empower self-expression, self-love and one personality that is radiant in representing the community they belong in. 

With its new relaunch happening on September 30th Pandora wanted to team up with a collective that represent the brand and represent the Pandora ME collection. Donte Colley is a member of the collective that has teamed up with Pandora, to help showcase this new collection of statement link necklaces, bracelets, rings, and earrings. 

Alongside Donte, other global stars like Addison Rae, Beabadoobee, Cecilia Cantrano, Charli XCX will be alongside each other showcasing the brand, bringing to life the jewelry and representing their peers. 

The collection is titled Pandora ME for those who want to be themselves, ones who want to be creative, who want to inspire, and who want to be free when it comes to self-expression. The refreshed branding of the Pandora ME collection is for creators everywhere, those who want to connect by creativity. For example, Donte Colley became a worldwide superstar for his dancing, and his positive messages, teaming up alongside Charli XCX, who created the track SWEAT is the perfect combination of music, dance and talent all brought together through online platforms. 

Pandora’s new launch for the Pandora ME collection is one that is changing the rules, just like all these artists are doing the same. The Pandora ME collection is about defying expectations, and doing and wearing things your way. 

Pandora has always been known for styling things your way, since day one the brand’s iconic bracelets were always accessorized with charms that fit your unique style and now, the Pandora ME collection has the same features. The Pandora ME collection can be personalized with styling options and accents, a mix and match way to be able to pair chunky link bracelets and necklaces with hoop earrings and stackable rings. People used to believe that mixing and matching did not work, but with this new collection, and everyone’s unique style, Pandora is encouraging you to mix and match what you think works. 

Pandora was known for their silver jewelry but has now expanded into all sorts of metals, from silver to 14k rose gold, and now this collection also features metal blends, freshwater cultured pearls, pavé and vibrant enamels

“We were inspired by the idea of connecting with a collective of people, driven by creativity and imagination. The collection’s endless possibilities of styling and personalization area catalyst for self-discovery and allow everyone to create personalized looks that represent who they are” says creative director  Filippo Ficarelli. 

Article published by HOLR Magazine