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The Row has officially come back to the runway after taking what seemed like the longest 2-year break. The brand created by It-Twins Mary-Kate and Ashley Olsen is an American brand but switched the playing field for a more upscale audience by attending Paris Fashion Week. 

The Row is a brand that is easily loved by many, it is simple, fun and elegant all wrapped up into one. With the creative directors being two of the most stylish celebrities around, it is obvious that the brand would not only reflect where they come from but how they see fashion. 

The Olsen twins are known for their own personally minimalistic style, and with the brand, they have transferred that onto it as well, in this new resort 2023 collection they have turned created upscale minimalism. 

Look 2:

model on runway

Vogue

Bringing a sense of the ’90s back the Olsen twins have curated this collection with classic looks like poplin shirts and knit sweaters. This all-black ensemble features a classic black knit turtleneck but with a hint of Olsen in it, an extra-long sleeve. 

Look 4:

model on runway

Vogue

Que the New York movie scene. Although this collection is premiering in Paris, it does give you a sense of American fashion. This oversized black trench coat is all about the ’90s. The oversized trench is paired well with the long sleeve knitwear as it shows the sense of deconstruction in the collection, making it more fluid and minimalistic. 

Look 42:

model on runway

Vogue

Elevated minimalism but also a look you might see a lot of on the red carpets this year is this classic strapless evening gown. The look and fabric allow for it to flow perfectly onto the model and present the silhouette that many other garments in the collection do not. 

The Olsen twins have always stuck to what worked, that meaning minimalism. Like before, the brand being an American brand you can see the representation in the collection, but with the idea of expanding the audience, it was a smart move for the twins too, after 2 years, present this collection at the one and only Paris fashion week. 

Article published by HOLR Magazine