A lot of things! Alex Cooper is making waves online following her launching Unwell Hydration and we’re diving into what it’s all about.
Alex Cooper Unwell Merch
December 5, 2024– Alex Cooper, host of Call Her Daddy Podcast, is taking to social media to share some new and exciting news when it comes to her brand. She is launching Unwell Hydration with Nestlé, consisting of a lineup of electrolyte beverages available in flavors such as; strawberry, orange hibiscus, and mango citrus flavors.
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Alex Cooper Unwell Hydration
The news was met with shock and excitement from fans as she claimed that this would be “A little something to help get you through all of life’s unwell moments.” She also noted that this drink making headlines is “by women… FOR EVERYONE. And it tastes f*cking INCREDIBLE. Electrolytes, B-vitamins, barely any sugar (for once)” in her caption.
So, what is so cool about this new launch?
TikToker @thebrandblueprint took to social media here to explain why this is such an innovative path for Cooper to take in her latest business ventures.
@thebrandblueprint How Alex Cooper is transitioning her Unwell brand into the beverage industry with Unwell Hydration & Popular Vodka #alexcooper #unwell #marketing
Alex Cooper Unwell
Although we don’t know too much about it yet, since it’s an electrolyte drink with benefits- featuring B Vitamins and some caffeine- it’s a genius marketing move on her part. The TikToker explains that this is because of the electrolytes its perfect for marketing to sports enthusiasts as well as hungover b*tches, as outlined in her IG caption. Also, with the inclusion of caffeine, it can be marketed to those who want to focus more. As well, the vitamins are a nod to a healthier component of the drink making it great for Cooper to market to her wide audience base.
The partnership with Nestlé was also called out by the TikToker because the brand has little exposure to water/hydration drinks.
Cooper is also said to be launching a brand called Popular Vodka in either 2025 or 2026 which also speaks to her brand. There is speculation that she could have popular influencers such as Alix Earle market this product as she is part of the Unwell Network.
What do you think about the claims surrounding Cooper’s latest business venture?
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Published by HOLR Magazine
Image Credit: @alexandracooper Instagram, @thebrandblueprint TikTok