As admirers of fashion, we all know there is nothing better than stumbling upon new styles and emerging designers.
Of course, we’ll always fawn over the trends distributed from the familiar spaces in mainstream retail stores and matured fashion houses (which, naturally, are nearly impossible to forget), but there is something oddly riveting about discovering clothing that is not quite conventional (yet). For the spring season, we pulled together three must-see online stores that are making their rounds in the fashion stream.
Created in 2014 by young entrepreneur Briana Wilson, MATTE is a brand of basic clothing with clean, minimal designs that emphasize both femininity and comfort. The form-fitting pieces sit intimately against the body, accentuating every dip and every curve — this is a brand that caters to all body types. (Let’s get a round of applause for inclusivity!) There is no doubt that Wilson’s designs are reminiscent of the 90s (inarguably a timeless era of fashion) and her silhouettes have mastered the ultimate “it” style that demands a street-side double take.
Tiger Mist is the summer online boutique of the season that hails all the way from Down Under. From cut-out body suits, one-sided sleeved tops, and an abundance of high-waisted bottoms, this Australian digital boutique offers everything you need in your spring wardrobe. Tiger Mist is created exclusively in-house by a team of designers that caters to women all around the world, and is the perfect fit for a laid-back and relaxed mood, or a sleek and sexy style – we love a shop that feeds our ever-changing fashion spirits.
Though native to the heart of Los Angeles, LOÉIL has a distinctly Parisian vibe that feels effortlessly avant-garde. As an online store, it immaculately fits the tide of prevailing minimalism the fashion world has grown to love, enhanced with top-of-the-notch, innovative craftsmanship. LOÉIL’s signature Korean textiles reinvent tailoring techniques while highlighting everyday women’s wear – oh, and we can’t forget that it is manufactured ethically. You can add the brand’s soft-toned colour palette of sheer ruffles and bell-bottomed trousers to your list of must have spring styles.
Take a look at these three boutiques and revamp your wardrobe with the best styles of this season with @HOLRMagazine.