Where sustainability looks good on you.

nu-in was founded in 2019 by a small group of friends who have worked in the fashion industry for a combined total of 50+ years. As nu-in evolved, it grew into a desire to create a sustainable clothing brand that is both fashion-forward and affordable. nu-in is born out of necessity and with responsibility to protect our planet and its inhabitants, in that the lowest possible impact on the environment underpins every decision made. It’s simply a given.

The brand features a variety of products on its website ranging from accessories to clothing to swimwear. It most notably recognized for its sustainability processes in which both up-cycling and recycling are a large part of production. The brand is dedicated to offering complete transparency in its practices, and continuously works to ensure appropriate measures are taken to reduce negative impacts on the environment. One of the ways in which nu-in offers customers transparency is through their product descriptions. What’s great about nu-in is that you can shop in confidence knowing exactly what went into making the product you’re looking at. Not only can you discover what the product is made out of, but you can also find out the type of material it is packaged in.

At nu-in, sustainability practices are at the heart of beautifully crafted products.  For example, the brand offers 100% recycled denim. Each product in nu-in’s 100% recycled denim capsule is designed for longevity, practicality, versatility and to have a second life. On average one pair of jeans uses around 6000-10,000 litres of water to produce. That’s roughly the same amount you would drink in 7-8 years. By using 100% recycled materials nu-in reduces that to almost zero. The collection is designed for circularity using mono-material 100% recycled cotton, low-impact washes and recycled brass hardware with special eco-finishing.

While you’re browsing the site for the latest fashion, you can shop nu-in’s knitwear collection, which includes products made out of recycled materials. WFH never looked so good, as you can now explore different styles and fashionably layer up with the brand’s cozy knit selection. With the winter months ahead, nu-in is your one-stop shop to invest in chic, classic-style knitwear that’s perfect for keeping you cozy all winter long.  

nu-in also recently released a collection of dresses that are perfect for any occasion and can be dressed up or down depending on the style you are going for. Whether you’re in the market for some cozy winter wear or want to get a head start on your spring wardrobe with a flowy new dress, nu-in has everything you need to shop smart and sustainably. 

Check out nu-in.com for more information and to shop sustainably driven fashion today.